Game-Changer or Gimmick? The Science Behind Modern Recovery Technology
Game-Changer or Gimmick? The Science Behind Modern Recovery Technology The recovery sector has undergone a crucial change since technology has taken over. Technologies like cryotherapy, PEMF therapy, compression therapy, & red light therapy are swiftly gaining popularity. The introduction of recovery technology has been a game changer. The development and continued evolution of these technologies have made it easier for the elite athlete group to perform at their best capacity. For decision-makers in the U.S. fitness and sports sectors—C-suite executives, startup founders, and managers alike—the answer holds financial and strategic significance. Understanding the science and strategy behind recovery technology is no longer optional. It’s a competitive advantage. The Emergence of Recovery Technology The U.S. fitness recovery market was valued at approximately $11.4 billion in 2023 and is expected to reach $16.2 billion by 2027. That growth is largely driven ...